Tracking and monitoring your brand is key to growing your business
MONITOR
There are many tools available to track and monitor your brand. Analysing your marketing and using your statistics ensures you move forward in the right direction. Brown Ink don’t like using any type of marketing which cannot be monitored.
WEBSITE
Google Analytics tracks just about everything which happens on your website. Each of the websites we design will have Google Analytics connected to it. We email a Google Analytics report each month to all of our website clients. We encourage our clients to view the data and see how their website can be improved. A website is always a work in progress which can be added to and improved.
SEARCH ENGINE OPTIMISATION (SEO)
The great asset of digital media (websites, online marketing, Facebook etc) is you can track how well it is going. SEO is extremely relevant to how people will find your website in organic searches in Google. Brown Ink can create detailed search term lists for your website and then produce a report which outlines how these terms are ranking in Google.
PHOTOGRAPHY
Everyone has a camera but not everyone is a photographer. Photography is important to many different businesses, builders should invest in getting great photographs of the houses they build. It is not surprise to us that the most successful builders we have worked with see the value in professional photography.
COPYWRITING
Copywriting is a talent and even though we all type emails this doesn’t make us a copywriter. Funnily we tend not to have problems getting our clients to get professional copywriting particularly for websites. Most people really can’t write about themselves, so we get them to write down the facts and we embellish and refine into a communication which flows and is easy to read.
PROJECT MANAGEMENT
This is an area within the design process which is worth its weight in gold. Often overlooked or pushed aside as less important, project management is the single biggest reason projects are kept to budget and stay on track to meet deadlines.
If you have ever watched Grand Designs hosted by Kevin McLeod from the UK, you will see him tell home owners time and time again a project manager is essential to a project running efficiently. Most of them don’t listen and most of them go over budget and miss their deadline.
FINDING YOUR STORY – OUR PROCESS
RESEARCH
Knowledge is the key to finding the best solutions. We research your market, collect data and work out a plan of attack in the search of your genuine story.
CREATIVE
Using the researched knowledge we create and shape your story and marketing message. Clever ideas and good design will ensure your message is seen.
IMPLEMENTATION
Now we have refined your story it’s time to start the telling it. We engage your customer with marketing material which grabs their attention and relates to their needs.
MONITOR
There are many tools available to track and monitor your brand. Analysing your marketing and using your statistics ensures you move forward in the right direction.
