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Search engine optimisation (SEO) is the process of creating websites that are easily discoverable by search engines (Google, Bing, Yahoo etc). The general aim of SEO is to raise your sites search ranking. Most people ask how can I get on the first page of Google? Unfortunately there is no one single thing that will achieve this instead it is a combination of a lots of little improvements.
Here are a couple of important factors when considering SEO.
One of the best things you can do for your site is having quality original content. Your site should be developed for your consumer first and foremost. There are a bunch of things you can do to try to improve your ranking (quality content included) but if you can’t hold visitors once they find you site what’s the point?
Use Meaningful Titles
A pages title (the text at the top of the browser) is also the title that appears in your search results. It is important to have meaningful and concise titles. Also it is advisable to have unique page titles for all of your pages.
Have a Meta Description
Meta descriptions are hidden within the <head> section of a page so they are not visible to a normal visitor. However search engines use them in order to get an idea of a pages contents. Google for example may use them in their results so it is important to include them on each page.
Supply an XML Sitemap
One of the best ways to let Search Engines know about your site is to submit an Extensible Markup Language (XML) Sitemap. An XML Sitemap is sort of a simple skeleton of you site with information on each of your pages. Once it’s submitted the Sitemap should be kept up to date in order keep the search engines updated on changes to your site.
Use Logical URLs
Uniform Resource Locator (URL) is the thing starting with http:// that you put into your browsers address bar in order to get to a site/page (e.g. http://www.brownink.com.au). It is important to have logical URLs not only for search engines but for human readability as well.
For example by looking at http://brownink.com.au/blog/2010/03/slow-and-painfull-demise-ie6 we can deduce that:
- The page is a blog article
- It was posted during March 2010
- The article is about IE6
These are just a few areas you can look at to improve your SEO. If you have any questions or are interested in SEO for your site don't hesitate to contact us.