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You've probably heard the saying "It's easier to keep an existing customer than to get a new one."
Well, it's more than just a saying, it's true.
That's why you want to take very good care of your current clients or customers and do whatever you can to give them lots of reasons and opportunity to buy from you over and over again. If you have clients then you will more than likely have a database of their contact details, well we recommend you use it. But use it in a cost effective manner in which take minimal effort for maximum gain.
Email Marketing allows you to use your greatest asset, communication. Let your customers know what you are doing. I give you a great example of a receive email newsletter we did recently. The newsletter contained some information on a few projects we had completed recently. One for a confectionery package, the other for an online game and the other for a website we had just launched. We sent to email out to our database which included all our clients. That some day I received a phone from a client we hadn't done business with for three years. Previously we had only ever done TVC advertisements for them. They had forgotten that we did websites, the email had reminded them. They reintroduced themselves to our website and liked what they saw, so gave us a call to discuss a new website for them. That email to them cost us 2 or 3 cents, the website was worth $7,500. That's great advertising return.
Reaching your target market in a direct and personal way has never been simpler or more effective. Email marketing offers unprecedented benefits for your business, including:
Instant responses – taking action is effortless for your customers
Increased sales – reaching prospective customers when it counts
More repeat business – through highly personalised, targeted messages
Market knowledge and campaign feedback – by monitoring responses and end-user behaviour
There is no more efficient and cost effective way of crossing the great divide between you and your customers than through email marketing. More than just the way of the future, it's already part of today's great business success stories.
Our job is to help you discover how Email Marketing can be adapted to your unique situation, and to help you implement a strategy that will help you move confidently into the next stage of your business.