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What is it?
Online marketing involves the use of a range of internet channels to motivate prospective customers to visit your website. This in turn gives you an opportunity to promote a favourable image of your company, its products and services. Targeted website traffic is a key objective of online marketing as it helps genuine prospects find and purchase your products and services.
How does it work?
The internet allows the prospective customers to interact with your brand in many ways including through forums, chat rooms, social media websites and blogs. A great example of this are Facebook Pages. Customers can "like” your company Page. They then receive information automatically on their "wall" about your company when you add something to your Facebook page. You can even “push” information to you Page for instance when you update your Website or Blog.
Social media allows you to choose what you want to see, read and absorb. It puts the control back onto you. This differs from traditional liner mediums like radio or television where you can only absorb what you when when they want you too.
Online marketing is the most exciting form of marketing in use today, thanks to the exponential growth of the internet and the myriad of ways it can be used to communicate directly with your target audience. Brown Ink Design brings online marketing to life by combining creative concepts with solid marketing strategies.
Why is online marketing more efficient than traditional marketing?
Online marketing is by far the most efficient way to market your business, thanks to the precise, technology-assisted way in which it allows you to target your prospects and segment your campaigns. From email marketing to pay per click advertising to search engine marketing, Brown Ink Design will show you how a grossly misunderstood medium like as Facebook or Twitter can work for your business.
What does the future of online marketing hold for business?
The world of online marketing in an exciting, energetic stage of development. It is constantly evolving, offering newer, more creative possibilities for edging ahead in the unfettered but highly competitive online environment. Brown Ink Design is at the forefront of these changes, keeping its clients ahead of the curve in their online marketing endeavours.
As for the future of online marketing, well who knows, the landscape changes on a weekly basis. What we do know is this, if you don't consider online marketing to be the real deal, then prepare to be lapped by your competitors that do.