photography

Back to Basics packaging had lost it's way. Their philosophy was about getting back to nature's true gifts and keeping the process as natural as possible. Their old packaging did not convey any visual link with this philosophy. Glossy and brightly coloured, the labels had no clear hierarchy and were a mixture of conflicting messages.

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Back to Basics has been around for over twenty years, recently they sold off the wholesale component of the business. This major decision became the driving force to rebrand their current range in order to differentiate it from the wholesale range. The opportunity to revisit the original objectives of their 20 year old product showed that it had lost its way and moved into a visual area where it no longer represented what "Back to Basics" meant.

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This rebranding brief was much tougher than we imagined.  The Loo With a View toilet seat, is a niche product which sells very well. In the past the product had been seen as a novelty item, but as Loo With a View was discovering, their product was fitting into the desirable category for many customers.  

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The photography makes this packaging work, how could you resist the mouth watering chocolate coated roasted macadamias? When you contrast the product against the white or brown background mixed with embossing, the product simple whispers... eat me.

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Lets face it, Rocky Road is not the most attractive looking product. But when you strategically work with the Rocky Road ingredients of marshmellows, jelly, nuts and chocolate then you can create some very desirable images which will sell the product much more easily. So that is what we did, mixed with some flowing typography, the combination is a perfect match.

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Challenge the Consensus campaign was about showing contemporary use of terracotta tiles.

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Riviera GEN Z brochure

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