Case Studies Australian Retail Services Branding

Our first meeting with Australian Retail Services was interesting because they were too embarrassed to show us their previous logo. In fact they admitted to apologising to potential clients everytime they handed a card out.  The original logo and card were designed be a printer, produced quickly without too much thought and completely missed the objective of the business. Second time round they were not going to make the same mistake.  

Debra Templar from Australian Retail Services had this to say about the end product. "The card is a stand out. People still comment on it - it is truly memorable. The letterhead and with compliments forms consistently get the comment – You know the paper is cut crooked? – Err. Yes, I know. Rodney's idea. And, really, its the first rule of sales and marketing: GET THEIR ATTENTION."