Folio Cambron Management Software

A vital component Cambron’s Marketing stategy was to target CEO’s and managers of large organisations and generate awareness of their management software. Cambron had been sending out a presentation, but found that prospective clients were not really absorbing the full potential of the software. Part of the problem was the amount of information and detail in the presentation was too daunting.  Prospective clients were not committing the time to read the information.

Our solution was to make the information easier to absorb and more concise. An animated video presented the information in a more attention grabbing manner.  We could visually explain the benefits of the software to the viewer, and motivate them to research the software at greater depth. The video was teamed with a revised presentation, and sent out as a package to thousands of potential clients. Three months after the initial send out Cambron has reported to us that the new approach has opened many more doors.