Case Studies Packaging Case Study

Back to Basics packaging had lost it's way. Their philosophy was about getting back to nature's true gifts and keeping the process as natural as possible. Their old packaging did not convey any visual link with this philosophy. Glossy and brightly coloured, the labels had no clear hierarchy and were a mixture of conflicting messages.

Back to Basics point of difference is their strong link with nature, they have kept the products pure and void of any chemical manipulation.  Many products propose this link but don't fully embrace it, in essence "talk the talk" but don't "walk the walk",  Back to Basics does.  

Brown Ink Design is in the business of creating perceptions, sometimes these perceptions are a little shallow. With Back to Basics the authenticity was real which made the process more enjoyable and straight forward.