Case Study - Branding
The new branding started with a change of name from "Shane Bicknell Chartered Accountant" to Bicknells Accountants. This is never an easy decision for an established business. Once we had gathered all the positives and negatives the change was made. The new branding is a more contemporary approach than the previous logo and yet still has a link with experience rather than youthful excitement. Brown Ink's involvement with the branding extended through to interior decoration and design of the reception counter/desk. Bicknells agreed this was an important process for their new brand, because as all our clients know a new logo doesn't mean a new bran














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