Case Studies

The website upgrade was part of the CEA Australia corporate identity rebranding. This rebranding process started with an evolution of the logo.  The colours and general shape remained the same.  The website became more vibrant with imagery and the general navigation of the site was simplified. The design style of the site was heavily influenced by the style Brown Ink developed for the CEA Australia corporate publication.  

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Back to Basics packaging had lost it's way. Their philosophy was about getting back to nature's true gifts and keeping the process as natural as possible. Their old packaging did not convey any visual link with this philosophy. Glossy and brightly coloured, the labels had no clear hierarchy and were a mixture of conflicting messages.

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The Stateplan logo is based on the meeting of people and networking, essentially Stateplan builds business though their strong networks and business experience.
Up until Stateplan decided to brand their business, they didn't have a logo of any consistent theme, the business name was written in any font closest to hand. This project brought a stronger emphasis on brand awareness and unified all the communication elements Stateplan used, eg. brochures, signage, stationery and a website.

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Wooldoza had managed to get by for ten years by photocopying brochures. The main problem with this was Wooldoza had a fantastic product which was not being presented professionally. The new brochure rectified this and displayed the products in scenario shots which communicated their many uses more succinctly.

Their new website opened up a whole new world of consumers, with a fully automated e-commerce shopping cart, the WoolDoza product was now expanding it's wings from weekend markets to all of Australia and beyond.

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