Folio Kids&Co.

Below is an extract from the rationale we presented to Kids&Co. with our logo concept.

From Egypt to Australia, there has been array of different cultures and myths which have considered birds as an important symbol of motherhood. In regards to the logo, the ampersand symbol has been subtly crafted into the shape of a young bird eagerly awaiting the return of its mother. The representation of a mother’s loving care for child. The logomark is also complemented with the somewhat blunt byline of ‘Hug me, hold me, clothe me.’ (Almost what you would expect to hear from a dependant baby chick). 

Our client loved the ideas and fell in love with the logo instantly.