Branding

Bohan Cleaning Service (BCS) provide a range of cleaning services to the commercial and industrial sector ranging from supermarkets, schools, factories and offices. The recently purchased business had no branding to speak of, offering Brown ink the rare opportunity of a clean design slate. 

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Golf Images is a new business created by Brown Ink Design owner Rodney Brown.  Rod is a long time lover of golf and photography, so mixing the two was an easy decision. The logo was developed quite quickly because Rod always had an image in his head about how the logo should look.  A particular fondness for links style golf and an avid reader of all things golf history, the logo conveys a more traditional connection with the game without looking old.

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The online retail world has grown exponentially in the past five years. One of the largest growing areas within this boom are young Mums. The number of tertiary educated Mums looking after their young children is at a level we have never seen before.  Of course intelligent, creative, driven people don't like to sit around all day when there are opportunities to be explored.  

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Below is an extract from the rationale we presented to Kids&Co. with our logo concept.

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From logo to technical manual to advertising campaigns, the branding was thorough and consistent. Orange was used as a link to the Terracotta Clay integral to producing the product, grey was the perfect colour to compliment. The product is aimed at architects and builders and needed to communicate in the best possible light the exceptional qualities and scenarios it could be used.

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Recruitment is all about networking and contacts, the icon in the logo reflected this in a contemporary visual. The typography was developed specifically for the logo. The client requested colours which had a retro feel but would not look like it was a 1960s or 1970s send up.

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