Folio Visit Ballarat Campaign

One claim to fame Ballarat has is its distinct four seasons, this campaign was based on the attributes each season contained. The messages in these advertisements exposed some myths about the Ballarat summer and winter. While also poking fun at our own frailties in a positive manner. The messages were simple and not expected, the objective was to get viewer to a closer look and the break down their perceptions of Ballarat. The theme was extended into many other areas, like activities, shopping etc.