Folio Near Missing Reporting

Masterfood asked Brown Ink to provide an internal advertising campaign to educate its employees about reporting Near Misses in the workplace. The campaign involved eye catching images and thought provoking copy writing to convey the message. Certain scenarios were selected to help the employer think not only about their own safety but the impact the injury would have on his/her family life. The campaign was a success with an awareness of 100% and near miss reporting going up nearly 300%.