Wine Label Design

Ever been into a liquor retailer and not known where to start when it comes to buying a nice bottle of wine? With all the classic, colourful and interesting package offerings whispering (or shouting) to you as you browse the aisles, it’s easy to be swept away by the visual appeal of a wine label and totally overlook the quality of the product sealed within. I’m the first to admit I’ve been a victim.

This visual tug of war doesn’t happen by chance. It’s the result of hours of hard work by the creative team responsible for bringing the branding and label to life, after careful consideration to the client’s needs, the wine’s price point and the intended consumer market.