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Selling the unsell-able

How do you sell the unsell-able?  Like for instance how would you have gone trying to sell water back in the 1970's.  I have found two really interesting ideas that from the outside seemed destined to fail. But of course they were roaring successes.

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Marketing. social media
rod on Fri, 09/24/2010 - 17:00
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New Vodafone advert titled "New"

Every now and then you come across an advert that leaves you thinking, "how did they do that?". This advert had that effect on me, while I quickly had some thoughts as to how this was achieved I was amazed at the amount of time and effort put into this concept.  Maybe being a designer I could appreciate the finer elements. To really see what is going on in this advert you'll need to view it a few times.

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cinematoghaphy, commercial, projection, TVC, vodafone
rod on Wed, 09/15/2010 - 10:33
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5 Social Media Case Studies for Small and Large Business

A frequently asked question at the moment is “How can social media benefit my business”. One of the best ways to answer this is to look at case studies of businesses that have used Social Media strategies as part of their marketing.

"social media adoption by small businesses has doubled from
12% to 24% in the last year(US)" University of Maryland

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SME, Social Media
chris@brownink.... on Wed, 08/18/2010 - 12:48
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Carnivale's beautiful opening title sequence

This piece of cinematic magic was shown to me back in 2006 by one of my staff. I had not seen the show, but fell in love with the visual beauty and horror of these images. At that point it made my realise I wanted to devote more time doing motion graphics.

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after effects, movie title
rod on Sun, 08/15/2010 - 13:39
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Brown Ink Website & Social Media Seminar for BNI Geelong Members

Last night Brown Ink Design held a website and social media seminar for BNI Geelong members. The event was hosted by Michael Urquhart (Multimedia Developer / Programmer) from Brown Ink. Attended by nine enthusiastic members, the seminar covered three main areas:

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bni, facebook, networking, Social Media, twitter
rod on Fri, 08/13/2010 - 15:58
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