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The short answer is yes every business needs a logo. To qualify this more, for some businesses a logo is more important than others. Now before I continue, I can hear the pessimists suggesting. “Well of course he’ll say every business needs a logo, that’s what he does he has a vested interest in business owners spending money developing their logo”. I can understand this point of view, but stick with and I will explain the virtues of having a logo. I should probably add a good logo, as far as I know a business will not suffer from having a good logo. But I have seen businesses suffer from having a bad logo. So it is not simply enough to have a logo, you must have a logo that has been put through the rigours of a design development process. More on that later.

Over the years I have devised a number of ways of explaining the importance of a logo. I’ve discovered the best way is to show potential clients some very well known logos. As I present these logos I ask them to tell me the name of the company. Years of repeat exposure to these logos has meant they become more in tuned with colour and shape association and can instantly recogise a company based on these elements. While many realise I’ve have changed the names of the companies they still know which company the logo represents. In some cases people don’t even pick up on the word change. This proves just how powerful colour, shape and images are to a consumer remembering the look and feel of your business.

Here are some examples of these logos.

Many businesses can be recognised simply by their icons Mercedes, BP, McDonalds, Nike, Shell are a few examples of these.

rod on Wed, 06/30/2010 - 13:47

As designers we are constantly looking for inspiration. Inspiration can be found in many ways, some of these are not as obvious as you might think.  Architecture is obvious, the sky is not. I view the sky as an ever changing canvas, where I live I can see the sunrise over the water.  On the morning of a beautiful sunrise the urgency to start the day is greater, the colours the shapes and the dramatic nature of mother nature is awe inspiring.

Strange then that I divert this blog to a more obvious place for inspiration, the internet and in particular the website siteinspire.net. This website has been a recent inclusion to my resources, discovered through a forum I was participating in.  What sets this site apart from others is the search categories.  You can search via style, type or theme.  Within these categories they have the keywords listed. So if you want to search for organic websites, you can.  This makes the process so much easier, because if you search through google for a 'historical' themed website, the search will give you not exactly what you are looking for.  What you want is quality 'historical' look and feel websites, what you get is 'history of anything' or 'theme parks'.

It is always helpful when someone does the hard work for you.

rod on Wed, 05/19/2010 - 15:43

The latest installment of Austral Bricks BrickArt was launched on Thursday April 22, 2010. The wall is a tribute to the AFL ANZAC Day clash between Essendon and Collingwood held on ANZAC day every year. The 10 x 10m wall was designed by Andrew Deutscher from Brown Ink Design and like the previous Michael Jackson and Barack Obama walls used glazed bricks as the medium.  The unveiling was all set to be filmed by channel 9 to be shown on The Footy Show, then the Storm salary cap story broke, which understandably was a massive story.

The new mural is located at the Craigieburn/Wollert site overlooking the Hume Freeway, so if you are driving past have a look.  The unveiling was launched by Peter Caughey, General Manager Austral Bricks Victoria, pictured with Terry Daniher ex Essendon Premiership player.

rod on Thu, 05/13/2010 - 10:55

Mister Mista is the brain child of creative couple Travis and Renee Price. A perfect synergy with Renee's background in marketing and Travis's in illustration/design.  Travis worked at Brown Ink as a web and multimedia designer for 3-4 years, he finished with us in 2007. We were all very sorry to see him leave, he was an extraordinarily creative talent, I particulary miss the advertising creative brain storming sessions.  Trav liked humour and nearly every idea had a humorous element.  We always managed to blend my more literal commercial ideas with Trav's funny as hell sense of humour.  Always a talented illustrator, he left to pursue his dream of illustration. Since leaving Brown Ink he has worked on some outstanding projects, many of these can be seen at www.travisprice.com.au.

Mister Mista is a fine example of Trav mixing two of his loves, illustration and t-shirts. Trav had been commissioned over the past 10 years by numerous clothing labels and design agencies working on many exciting and high profile projects. (Mambo, Sony, Fed Ex, Vodafone, Intel, Milo, Worlds Apart, Don't Tell Blaze).  Mister Mista is an exceptional range of illustrations aimed at boys, I tend to think like most men we never let the inner boy completely leave our system. These illustrations are the epitome of cool. Why wasn't this kind of kids stuff available when I was a boy. My childhood photos endorse a complete lack of originality in kids clothes, or maybe this is more a reflection on my parents. 

Mister Mista also produce wall decals, height charts, signed prints for framing and greeting cards. Visit www.mistermista.com

rod on Wed, 05/12/2010 - 13:53

During our recent Easter break my family stayed at Healesville in the Yarra Valley, Victoria. Healesville fortunately was spared during the 2009 fires, which we can all be extremely thankful for.  Our stay, which was supposed to be a relaxing holiday turned into an adventure packed four days. Of course this is all Healesvilles' fault, they had far too many attractions which we couldn't ignore.

One of these was the amazing Tarrawarra Museum of Art. Now, venturing into an art gallery with a 4 and 2 year old in tow is not recommended (it's amazing how loud your children talk when you're in a room of deafening silence).  Currently they are exhibiting Bushfire Australia, which examines bushfires through the eyes of Australian artists. The exhibition runs until 25 July 2010 and is well worth a visit.

rod on Thu, 04/08/2010 - 13:20