I have just completed my first week at the Brown Ink Torquay studio, and everything has gone smoothly. It is not the first time I have met or worked with the team, whilst studying graphic design at the University of Ballarat, I contacted the Torquay studio to see if they would let me do my work experience with them. Rod was kind enough to let me spend a week at the studio, during which helped out on a few projects, but also took in a lot of information about the “real” industry.

After completing University I had a second chance to work with the team, but this time as a freelance designer. During this time I got to know the current team, and got to sink my teeth into various multimedia projects, as well as some print projects.

After returning from a three-month trek around South America, I joined the Brown Ink team full time. For a first week at a studio, it has been a comfortable transition, as I already knew the Torquay team, and already knew where to get the best coffee. During the week I have been taken through the procedures of the studio, then worked on projects including magazine adverts, corporate identities, stationary and brochures.

brendon, staff
brendon on Fri, 07/23/2010 - 14:52

Often as I sift thought the series of tubes on the internet I come across tell tale signs of amateurs at play.  Be it an unoptimised jpeg here or some <font> tags there.  One of the more subtle ones is the use of “click here”.  This term is used quite widely by the uneducated, but in reality has no place in web copy. Let me explain why.

Firstly its redundant.  The Internet has been around for long enough for people to figure out what you can click on.  They don’t need to be told where they can click.  The copy should be written and the links should be styled in such a way that it's obvious where the user can click.

michael on Mon, 07/12/2010 - 16:34

The short answer is yes every business needs a logo. To qualify this more, for some businesses a logo is more important than others. Now before I continue, I can hear the pessimists suggesting. “Well of course he’ll say every business needs a logo, that’s what he does he has a vested interest in business owners spending money developing their logo”. I can understand this point of view, but stick with and I will explain the virtues of having a logo. I should probably add a good logo, as far as I know a business will not suffer from having a good logo. But I have seen businesses suffer from having a bad logo. So it is not simply enough to have a logo, you must have a logo that has been put through the rigours of a design development process. More on that later.

Over the years I have devised a number of ways of explaining the importance of a logo. I’ve discovered the best way is to show potential clients some very well known logos. As I present these logos I ask them to tell me the name of the company. Years of repeat exposure to these logos has meant they become more in tuned with colour and shape association and can instantly recogise a company based on these elements. While many realise I’ve have changed the names of the companies they still know which company the logo represents. In some cases people don’t even pick up on the word change. This proves just how powerful colour, shape and images are to a consumer remembering the look and feel of your business.

Here are some examples of these logos.

Many businesses can be recognised simply by their icons Mercedes, BP, McDonalds, Nike, Shell are a few examples of these.

rod on Wed, 06/30/2010 - 13:47

As designers we are constantly looking for inspiration. Inspiration can be found in many ways, some of these are not as obvious as you might think.  Architecture is obvious, the sky is not. I view the sky as an ever changing canvas, where I live I can see the sunrise over the water.  On the morning of a beautiful sunrise the urgency to start the day is greater, the colours the shapes and the dramatic nature of mother nature is awe inspiring.

Strange then that I divert this blog to a more obvious place for inspiration, the internet and in particular the website This website has been a recent inclusion to my resources, discovered through a forum I was participating in.  What sets this site apart from others is the search categories.  You can search via style, type or theme.  Within these categories they have the keywords listed. So if you want to search for organic websites, you can.  This makes the process so much easier, because if you search through google for a 'historical' themed website, the search will give you not exactly what you are looking for.  What you want is quality 'historical' look and feel websites, what you get is 'history of anything' or 'theme parks'.

It is always helpful when someone does the hard work for you.

rod on Wed, 05/19/2010 - 15:43

The latest installment of Austral Bricks BrickArt was launched on Thursday April 22, 2010. The wall is a tribute to the AFL ANZAC Day clash between Essendon and Collingwood held on ANZAC day every year. The 10 x 10m wall was designed by Andrew Deutscher from Brown Ink Design and like the previous Michael Jackson and Barack Obama walls used glazed bricks as the medium.  The unveiling was all set to be filmed by channel 9 to be shown on The Footy Show, then the Storm salary cap story broke, which understandably was a massive story.

The new mural is located at the Craigieburn/Wollert site overlooking the Hume Freeway, so if you are driving past have a look.  The unveiling was launched by Peter Caughey, General Manager Austral Bricks Victoria, pictured with Terry Daniher ex Essendon Premiership player.

rod on Thu, 05/13/2010 - 10:55