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Brown Ink is not in the design industry to design for ourselves, self indulgence has no place in our culture. We set out to solve your problem with a strong process to adhere to (refer to branding process). This is a proven strategy and evaluation process which allows us to find the best solutions by design. Our success is determined by the success our clients have.
Brown Ink is not a YES organisation, we understand as you should, design is much like fashion, it is a personal taste. Look at the car you drive the clothes you wear the house you live in or the music you listen to. These products are appealing to you for a number of reasons, but that doesn't mean the product or service your business supplies is aimed at someone your age with your tastes. For this reason a research, design and evaluation process, will ultimately determine the look and feel of the finished product.
This is a process determined result rather than a design made on subjective opinion.
Whilst it is vital that our ultimate recommendation arrests attention and possesses a unique aesthetic personality, it must also satisfy the design process criteria. Only then can we be sure the homework has produced a product of process rather than a product of hit or miss.