Why Brown Ink?

Brown Ink is not in the design industry to design for ourselves, self indulgence has no place in our culture. We set out to solve your problem with a strong process to adhere to (refer to branding process). This is a proven strategy and evaluation process which allows us to find the best solutions by design. Our success is determined by the success our clients have.

Brown Ink is not a YES organisation, we understand as you should, design is much like fashion, it is a personal taste. Look at the car you drive the clothes you wear the house you live in or the music you listen to. These products are appealing to you for a number of reasons, but that doesn't mean the product or service your business supplies is aimed at someone your age with your tastes. For this reason a research, design and evaluation process, will ultimately determine the look and feel of the finished product.

This is a process determined result rather than a design made on subjective opinion.

Whilst it is vital that our ultimate recommendation arrests attention and possesses a unique aesthetic personality, it must also satisfy the design process criteria. Only then can we be sure the homework has produced a product of process rather than a product of hit or miss.