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The objective of these advertisements was to make a statement both visually and with the product. These adverts by their very nature will stand out because they are so different to what we have come to expect in building industry publications. The dancing lady in particular created a bit of a stir, so much so we ended up putting a top on her. For your benefit we have kept the topless version, the original and in our opinion the best.

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Sindhiya SoapNuts Australia came to us needing an e-commerce solution for their unique product.   What we produced combines a fully functional e-commerce solution with a natural look and feel.

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Back to Basics has been around for over twenty years, recently they sold off the wholesale component of the business. This major decision became the driving force to rebrand their current range in order to differentiate it from the wholesale range. The opportunity to revisit the original objectives of their 20 year old product showed that it had lost its way and moved into a visual area where it no longer represented what "Back to Basics" meant.

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Exhibition and display projects require a wealth of knowledge across a number of design disciplines.  This project included the following disciplines, display structure design, material choice, display manufacture, product holder design and manufacture, artwork design and printing, safe transport, installation and video presentation. The materials alone included, MDF, composite panel, stainless steel, castor wheels, packing material, banner mounts, polypropylene and matt laminate.

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Wooldoza is a client we started working with back in 2001. Even back then Wooldoza were interesting in updating their website. Budget constraints kept the project from beginning.  In 2009 this changed with the website brief arriving, several meetings followed and approximately six months later the new site was launched. The site contains a fully automated e-commerce section and a very detailed gallery of products. This was a labour of love for Wooldoza and became a real family affair, one they are very proud of.

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The brief. To create a range of gluten and peanut free Rocky Road bars targeting the health and fine foods markets. The four varieties; Traditional, Cherry, Ginger and Mixed Fruit were required to look equally appealing on the counter of a health food shop or in a competitive supermarket isle.

The solution. When designing for food or confectionery it’s important to use images that make the product look desirable. Unfortunately Rocky Road isn’t the most attractive bar, so it was important to emphasise the ingredients that make up the product. 

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When designing for food or confectionery it is important to provide images which make the product desirable.  Licorice is a product which is usually treated with an old world charm style.  We treated the process differently and the market has responded, this product is going bananas.

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Starting with a 10 year birthday celebration sale back in 2002 this suite of catalogues represent a fantastic six year association with Le Kitchen., which only ended with the sale of the busienss. The catalogues became a yearly and sometimes twice yearly process which ended in great satisfaction.  

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